WKB lawyers advised SAS Groupe Positive providing comprehensive legal support throughout the transaction process concerning the acquisition of majority shareholding, i.e. 84,09% of shares in User.com. WKB lawyers provided legal support to SAS Groupe Positive during the due diligence process and negotiation of transaction documents.

The WKB transaction team advising on the process was led by Anna Kratiuk supported by Magdalena Purol and Olga Tajak. The legal counsel providing legal support to the founders and Vercom SA was Gessel.

Groupe Positive is a specialist in communication and digital marketing for companies. The group is particularly recognized for its product Sarbacane, a leading player in emailing in France since 2001. The group has since developed a range of solutions around its expertise.

User.com is an all-in-one marketing automation platform aimed at boosting engagement and improving conversion. User.com provides its services by using a single data source for the clients’ customers and reaching them through a wide range of communication channels: email, live chat, chatbot, push notifications, dynamic page content, and many more.